Does your business need a stronger presence on Social Networking sites such as Facebook and Twitter? Then you’re at the right place! Let Portsmouth Media help you build a Successful SMO (Social Media Optimization) Campaign through various proven techniques.
Today, anyone who takes their business to the web knows how important Social Media Marketing is becoming. As of 2011, close to a billion people hang out on social networking websites every day. That’s a lot of potential customers.
If you’re still unsure about investing in Social Media, here are a few reasons why you should:
It’s organic. While your business is building natural backlinks (great for SEO),and at the same time your website is being revealed to substantial audiences in a natural fashion. Much different compared to paid advertising and marketing which has obvious commercial overtones.
It’s morally defensible. When employed properly, social marketing can easily be a fantastic supplier of website targeted traffic on top of any website traffic you may be already getting from search engines like google. While you can’t effortlessly increase your search engine website traffic, social media traffic will be able to be controlled through well-strategized marketing. (i.e : creating contests, polls, giveaways, etc…)
Trust level. Individuals like to work together with organizations who brazenly display their social media profiles on their web site. It indicates that the organization isn’t hesitant to be in direct contact with its customers and to consider public feedback (positive or negative!). Web pages that don’t have social media icons on their website are so… .Web 1.0
It harmonizes with other marketing endeavours. Social media optimization and marketing is generally community-specific. It doesn’t conflict with various other techniques for obtaining website traffic. It can and will fit perfectly along with a print advertising campaign or together with a marketing campaign targeting other sites or search engines.
As easy as it seems to many folks, serious Social Media Marketing is possibly one of the most difficult varieties of marketing. Sure, it’s simple to be able to simply create accounts here and there and communicate with arbitrary people, but it’s undoubtedly more difficult to engage the targeted individuals, in a way that they will befriend you, follow you, trust you and eventually retweet and advertise to their friends for you!
Like Chess, Social Media Marketing (SMM) is a genuine strategy game, and depending on how you move your pieces, the strength of the masses can play well for you or against you. At Portsmouth Media, we follow these exact steps for each Social Media Optimization (SMO) project, to ensure that your marketing message “goes viral” in the the best way possible…
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- Analyze the networks : we review the networking sites and find the most suitable sites for your niche market and target demographic.
- Define Goals and/or Benchmarks: what exactly are you looking to achieve? What results are you expecting from your SMM campaign?
- Development & Rollout: Do you have web content to contribute? If not, Portsmouth Media can help you develop unique niche specific content with heavy keyword optimization.. Implementing intriguing and helpful content is crucial to engage your audiences interest.
- Identify your Influencers in the community: a few individuals will be much more productive than others in your fan pages, groups and weblogs. Those people ought to be rewarded in order to make them into marketers for your busines. This is when the true viral nature & word-to-mouth starts!
- Offer giveaways / Create incentives to appeal to more individuals and ultimately produce more word-of-mouth marketing. Whether the reward is an ebook, a t-shirt, a discount or any kind of virtual gift, rewards are important to help to make individuals come back again and discuss your brand with their friends.
- Engage and develop discussions by asking questions, launching quizzes, polls,& contests.
- Locate Groups/Communities: within the social networking sites, we find the organizations, groups, and communities where your target market is located.
- Analyze! Evaluate results and adjust the strategy based upon on what was successful and what wasn’t..
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Contact Portsmouth Media now to see how we can help you start a solid Social Media strategy for your business.
