Branding | Identity | Logo Design
Business branding is the business concept or “feeling” as a whole, while identity is the actual visual elements used to represent that feeling. Identity includes color & font schemes and marketing materials. Logo design is the creation of an icon or mark that is used to identify the company.
When thinking about your businesses branding and identity, think in broad terms of how you may want your company to be percieved.
Things such as:
- Green Identity ( with a focus on being eco-conscious or environmentally friendly. Design elements include: Earth Tones, leaves, planet earth.)
- Progressive Identity ( maybe using cutting edge technology or new practices Designs elements include: sharper lines, minimalistic, maybe metals or calligraphy)
- Family Friendly Identity ( such as daycares or schools. design elements include: rounded edges,warm & bright colors, family elements)
Portsmouth Media offers complete identity and brand design for small businesses throughout the seacoast of NH MA and ME. Some of our services include:
- Logo Design (The symbols of the entire identity & brand)
- Stationery Design (Letterhead, business cards, envelopes, etc.)
- Marketing Collateral Design(Flyers, post cards, brochures, product pages, books, websites, etc.)
- Products & Packaging Design (Packaging such as boxes or in which they come in)
- Clothing & Apparel Design (Clothing items that are worn by employees or consumers. Hats, t-shirts, shoes etc.)
- Signage (Interior & exterior sign design and banner design)
Portsmouth Media will get your ideas an input and try to create you a identity that suits your businesses brand. We will offer you 3 color concepts, followed by 3 logo designs and 3 marketing material designs of each marketing material design you purchase, then let you choose which designs best represent your businesses values and brand.