Elle Cei Photography needed a new logo. Something that represented her photography: strong, feminine, & sexy.
A quick google search of ‘photography logo‘ will show you a recurring theme. Black and white logos, with a possible splash of color.
This is important for photographers as their logo is intended to be placed on many different types of photographs, many of them black & white.
A black & white logo design allows for the photography logo to be used as a watermark logo on hi-resolution photographs.
Another element that we believe is important for photographers is that the logo symbol itself stand alone well without the actual brand name.
Portsmouth Media came up with a couple of concepts for Elle, finally deciding the one you see here.